Original title: Happy and happy new year, happy new year – 2019 Spring Festival is about to kick off
As the Spring Festival approaches, the CCTV "2019 Spring Festival Gala", which is expected by the global Chinese, will be unveiled. As the first Spring Festival Evening after the establishment of the Central Radio and Television General Station, this year's Spring Festival Evening will be based on the theme of “Strive for a New Era, Happy Years of Happiness”, adhere to the principles of integrity, promote the main theme, transmit positive energy, and strive to create a happy and peaceful, happy New Year atmosphere. To present a rich dinner for the Chinese people all over the world.
Innovative breakthroughs in laughter and laughter
Cross talk and essays have always been the most anticipated and concerned on the Spring Festival Evening stage. The language program of the 2019 Spring Festival Gala will gather the strongest lineup of the national comedy circles, guide and perform, and closely follow the hotspots of the people's livelihood. For example: honest communication between people, mutual understanding between consumers and service providers, exposing works such as market fraud and flogging formalism, and striving to present social hotspots with humorous bridges and innovative ways to make viewers laugh. The sound penetrates the applause and resonates.
This year's Spring Festival Evening language program is also very strong, with a new generation of actors, talk show popular actors, film and television actors and comedians. The lineup is unique and the cross-border combination is full of surprises, covering all ages and audiences, and trying to meet the needs of different audiences.
Songs, dances, new springs, fashion classics
This year's song and dance programs are bold and innovative, with beautiful melodies and profound meanings. The program group mobilized the enthusiasm of all parties in the society, mobilized the creative enthusiasm of the majority of songwriters, created boutique programs, and created a number of excellent programs.
The song program will be divided into Chinese dream songs, songs celebrating the 70th anniversary of the founding of New China, classic old songs, songs of the year, healthy and uplifting sounds, nationalities, popular songs and other categories. There are classic songs that have been circulated for a long time, strong people's foundations, and new fashion songs that are favored by younger audiences. At the same time, there are new songs that warm people, warm heart, and express the feelings of Chinese children. In terms of dance, there are a variety of dance forms such as traditional dance, square dance, ballet, street dance, and children's dance. The song and dance program strives to enter the mind, enter the heart, and enter the sentiment while ensuring quality.
Four Seas and Stunts gather together
This year's Spring Festival Evening's opera program is based on Beijing opera, with four local dramas such as Henan Opera, Yue Opera, Huangmei Opera and Cantonese Opera. It is supported by first-class masters and outstanding actors, and let the audience feel the beauty, wonder, skill and interest of Chinese opera. At the same time, enjoy the long-standing charm and style of China's excellent traditional culture.
The magic of this Spring Festival Gala will be based on the concept of “integration and interaction”. The magician will fully display the magic and wonderful performances through the “small and beautiful” performances, which will make the audience feel the magic and magic charm. It conveys the good wishes of a happy reunion and a family on both sides of the strait.
Strong media spread throughout the year
In 2019, CCTV Spring Festival Gala will achieve full media communication for the first time. Among them, while watching the Spring Festival Evening on the mobile phone, the company and Baidu Company and the vibrato (byte jump) continue to use the innovative large and small screen linkage mode to add a festive atmosphere to the party and convey sincere wishes.
This year's Spring Festival Gala will achieve innovative breakthroughs in the form of red envelope interaction. The audience only needs to use the Baidu APP to watch the Spring Festival Evening with their mobile phones and have the opportunity to get different types of red envelope surprises.
At the same time, the Spring Festival Evening is also the theme of "Happiness Another Year", launching a new media campaign covering the whole world on the "Spring Festival Evening" official account. Use short videos to record the small fortunes and greatness during the Spring Festival, show a strong sense of the year and the reunion atmosphere, show a happy and auspicious, happy life, and achieve the global Chinese community. The bell of the new year is about to ring. In 2019, CCTV Spring Festival Gala will fully reflect the strong cohesiveness, centripetal force and influence of the Chinese TV industry, and strive to build a high-level Spring Festival Evening with strong confidence, people's hearts, warm hearts and concentricity. New Year's Eve, we will meet you, see you!
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