Blog

70% of China's Premier League market relies on Manchester United fans? Entertainment La Liga to come to the show – Chinanews.com – China News Net

70% of China's Premier League market relies on Manchester United fans? Entertainment La Liga to come to the show - Chinanews.com - China News Net -201b7cea0a43462487237bd6732b22e1

Activity site map. The organizer provides a picture.

Zhongxin.com Beijing May 10 (Wang Wei) On the 10th, in 2019, the Iqiyi World·Conference “New Trends in Sports Content” Forum was held in Beijing. At the event, Iqiyi Sports announced that the platform will increase sports IP such as La Liga this year. Yiqiyi Sports CEO Yu Lingqi said that the Premier League in the Chinese market is developing very well, but up to 70% of them are fans of Manchester United. The advantage of La Liga is that it is more entertaining.

The “2018 China Sports Industry Investment Data Report” predicts that by 2025, the size of China’s sports market will exceed 7 trillion yuan. In August 2018, iQiyi and Xinying Sports jointly created a super online sports platform, iQiyi Sports. As of May 2019, iQiyi Sports has included 27 super IPs, more than 6,000 live sports events, more than 200 episodes of domestic and international excellent sports documentaries and more than 20,000 trend sports videos.

70% of China's Premier League market relies on Manchester United fans? Entertainment La Liga to come to the show - Chinanews.com - China News Net -2a8a3847578c4adfba78e92c6548ec54

Activity site. The organizer provides a picture.

Yiqiyi Sports CEO Yu Lingyi announced the platform’s new content strategy: In 2019, Iqiyi Sports will increase the number of events in the world, such as La Liga, European National League, 2020 European Cup, French Open, Wimbledon, etc. Super Sports IP; absorbs the world’s top comprehensive fighting events Bellator, HHI World Street Dance Championship China, extreme events X-Games China and other international trend sports IP, serving more potential users in the sports segment.

After Chinese player Wu Lei joined the Spanish team of La Liga, La Liga was paid more and more attention by Chinese fans. In August, La Liga will land on the platform of iQiyi and iQiyi Sports.

Yu Lingqi introduced in an interview that compared with the current Premier League in the Chinese market, according to his 12 years of experience in the operation of Premier League resources, up to 70% of Premier League fans are Manchester United fans. It is Manchester United fans who support the Premier League market in China. He believes that from the perspective of sports competition, the Premier League should be better than La Liga. From an entertainment point of view, from the point of view of the team and the star’s attention, the La Liga team is more concerned than the Premier League team.

70% of China's Premier League market relies on Manchester United fans? Entertainment La Liga to come to the show - Chinanews.com - China News Net -fb6affe2fea249bebf6cd61d5f93436d

Activity site. The organizer provides a picture.

In the roundtable forum, Sergi Torrents, general manager of La Liga China, said that La Liga is an entertainment content product that is popular among 3 billion viewers around the world. The broadcast of La Liga in iQiyi will have a positive impact on the promotion of the event.

At the event, iQiyi Sports and La Liga, WTA, PGA Tour and other institutions and partners launched the “Dream Stadium Program”. Through the customized channels, live supporting resources, offline pilgrimage activities and other exclusive resources of iQiyi, the company will not only be able to experience the surrounding content of many events, but also get more online and offline interactive benefits. (Finish)

Charity In China Reported

PAYPAL DONATION
Support Alipay/支付宝 To Donate

Scan Alipay QR Code


Thank you!
And we also accept the donation of Bitcoin.

Our Bitcoin address : 16ih3dGgfNf3TtrwgKzMnYbtixrQqEFk14

Scan QR Code

Thank you for your love

Post a comment

Before You Go,Mind Donate?

  One Donation
== One Big Hope !