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China plans to restart household appliance consumption subsidies again

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China plans to restart household appliance consumption subsidies again -China-plans-to-restart-household-appliance-consumption-subsidies-again

From November 27, 2015 to November 30, 2018, Beijing implemented an energy conservation subsidy policy for 9 types of home appliances. Photo / Visual China

This newspaper (reporter Zhang Qin) disclosed in the "Implementation of Optimized Supply to Promote Steady Growth in Consumption and Promote the Formation of a Strong Domestic Market (2019)" issued by the National Development and Reform Commission and the Ministry of Industry and Information Technology, for the first time, the state will take measures to stimulate household appliances consumption. Measures and means.

According to the notice, the state can provide appropriate subsidies to consumers for the sale of new green and intelligent home appliances with long industrial chain length, large driving coefficient and obvious synergistic effect on energy conservation and emission reduction in places where conditions permit. In addition, where conditions permit, Consumers pay appropriate subsidies when they sell old appliances such as refrigerators, washing machines, air conditioners, televisions, range hoods, water heaters, cookers, computers, etc., while purchasing new home appliances, and promote the sale of high-quality new products. This means that after China's implementation of the home appliance subsidy stimulus policy many years ago, a new round of home appliances to stimulate consumption is about to start. It is worth noting that this new policy is not implemented nationwide, but local governments have separately formulated local policies according to their own finances and consumption. Therefore, there may be different subsidy policies and standards.

According to data obtained by Beijing Youth Daily reporter from Suning Tesco, green, smart and healthy home appliances have indeed become an important reference factor for current consumer choice.

Affected by the implementation plan, the white goods sector in the stock market was stimulated by the overall trend.

In this regard, Dongguan Securities analysis believes that white goods and kitchen and bathroom appliances will become the main benefit category of the new round of home appliance consumption stimulus policy. "The last round of home appliances to the countryside policy product list mainly includes color TV, refrigerator (including freezer), mobile phone, computer, water heater, microwave oven, air conditioner, induction cooker, washing machine. 9 estimated under the current stimulus policy, electricity and kitchen Electrical appliances are expected to be the main beneficiary category."

China began implementing the appliance subsidy policy for the first time since the end of 2008. At that time, the global financial crisis brought tremendous pressure on the domestic appliance industry. Domestic air conditioners, refrigerators and washing machines have experienced negative growth in sales.

During the period from 2009 to 2012, China has successively introduced a number of consumer subsidy policies such as home appliances to the countryside, subsidies for old-for-new, and subsidies for energy-saving products, which greatly stimulated the consumer electronics market. Suning Tesco related people also said that the consumer products purchased by consumers from 2009 to 2012 have gradually entered the replacement cycle, "If this round of swap can be combined with a new round of home appliance subsidy policy, it is expected that domestic appliances in 2019 The market will usher in a climax of consumption."

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