According to a Reuters report on the 12th, McDonald’s stores in Russia have been renamed “Vkusno i tochka”, which means “it’s so delicious”, and the first 15 branches in Moscow and surrounding areas reopened on the same day. In addition, “It’s So Delicious” also replaces the previous brand logo with a green background with a red circle and two orange lines representing a burger and two French fries.
According to previous reports, McDonald’s issued a statement in mid-May this year, saying that after operating in Russia for more than 30 years, the company announced that it would withdraw from the market and has started the process of selling its Russian business, seeking to package and sell its business in Russia to local buyers. Family. After exiting the Russian market, McDonald’s sold the restaurants to local franchisee Alexander Govor. It is reported that McDonald’s has about 850 restaurants in the local area, most of which are directly operated stores.
According to Agence France-Presse, Govor said on the same day, “I have big plans, not only to operate the existing 850 stores, but also to open new ones.” The CEO of the new fast-food restaurant chain Parroyer Oleg Paroyev also said that in addition to the first 15 stores, 50 stores are expected to reopen on the 13th local time. The company plans to reopen 200 locations in Russia by the end of June and all 850 by the end of the summer.
McDonald’s said Govor agreed to continue hiring current employees for at least two years and pay back what it owes to suppliers, landlords and utilities, the report said.
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