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"Hey is Peggy" director reveals behind the scenes: "Iron fight pig" how to brush up friends

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"You tell Grandpa what you need,

Grandpa is preparing for you,

Page, what is Page? ”

In these two days, many people's circle of friends was screened by a short film of 5 minutes and 40 seconds, "啥 is Page". This collection of humorous, reversing, suspenseful and warm-hearted movie promos saw a lot of audience.

People are very curious, who is the director of this commercial? How did he let this pink iron beat Peiqi to explode the whole network?

"Hey is Peggy" director reveals behind the scenes: "Iron fight pig" how to brush up friends -quotHey-is-Peggyquot-director-reveals-behind-the-scenes-quotIron-fight-pigquot-how-to-brush-up-friends

"Hey is Peggy" masterpiece. Ren Siyu

from

It’s very sudden, the short film was once smashed.

"Hey is Page" tells the story of Li Yubao, the grandfather who lives in the countryside, who wants to give his grandson a New Year's gift, but he doesn't know that his grandfather's favorite Page is awkward, so he opened up a search for Peggy…

During the period, because I didn't know what Pec was, it caused a lot of jokes. Finally, when Grandpa put the "hard core" Peggy, who had spent a lot of time on the table, he cried a lot of netizens.

The slogan of this swipe screen is the director of the Spring Festival movie "Little Pig Peggy," directed by Zhang Dapeng.

"Hey is Peggy" director reveals behind the scenes: "Iron fight pig" how to brush up friends -1547826081_300_quotHey-is-Peggyquot-director-reveals-behind-the-scenes-quotIron-fight-pigquot-how-to-brush-up-friends

"Hey is Page" director Zhang Dapeng. Photo court

In an interview, the director Zhang Dapeng’s answer was very embarrassing. He admitted that he was surprised by the popularity of the commercials. He hoped that the film could be fired. As a result, he did not expect the trailer to be hot.

"啥 is Page" was taken in Huailai County, Zhangjiakou City, Hebei Province in December last year. The director said that his shooting motivation is very simple and the shooting status is relaxed.

Film producer Lu Yan said that the director had thought of the uncles of the remote villagers when they filmed in the early stage. They rarely had time to reunite with their families, which triggered the inspiration. I hope that the soul of the movie will be carried through the short film: the concern for the family.

Maybe you haven't heard the name of Zhang Dapeng, but you must be familiar with the short film he shot.

After the 80s, Zhang Dapeng graduated from the Fine Arts Department of the Beijing Film Academy. He has directed a large number of commercial short films and promotional videos. The most recent screen shot was a groundhog video taken by a mobile phone brand when promoting the calorie recognition function, and the astronaut’s Sichuan dialect. Creative video.

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"Hey is Page" director Zhang Dapeng. Photo court

In 2017, he won the Best Director Award in the China Advertising Film Golden Lion Awards.

Unlike the previous movie-cut version of the trailer, "啥 is Page" tells a complete story, and as a result, it was almost "smashed" when it first appeared.

Li Jie, senior vice president of Ali Pictures, said that when he first saw the budget and the script, he thought that the animation and budget of an animation was so high, and it seemed that the connection with the movie was not great, but the team still insisted on retaining it. This is the "啥 is Pecs" that has been screened today.

"Hey is Peggy" director reveals behind the scenes: "Iron fight pig" how to brush up friends -1547826082_257_quotHey-is-Peggyquot-director-reveals-behind-the-scenes-quotIron-fight-pigquot-how-to-brush-up-friends

"Hey is the grandfather" in Page. Movie screenshot

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"Grandpa" did not play before

In "Hey is Page", Li Yubao is the protagonist who causes people to laugh and tears.

At the beginning, Grandpa had been asking his neighbors, "Hey, Peggy," and he made a lot of jokes.

At the end of the film, Grandpa took out his own mushrooms, jujubes, and walnuts at his son's house. Finally, he happily pulled out "Iron Paic". Many people moved to cry and said that they would like to give Grandpa the Emperor Award.

Director Zhang Dapeng gave a different answer: "Grandpa" has never played a play.

He said that only "Daddy and Mom" ​​is a professional actor. The film's uncle Li Yubao is a local villager. He did not know Peggy before, and he never played a show. He wore his own clothes and performed very primitive. .

Asked about using the blower to make Page's idea, he also explained very real: "Because it is really very similar."

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The props in "啥 is Page". Ren Siyu

He said that this was also inspired by netizens. There were a lot of stalks around Page, but the little fan of the blower was quite interesting. At that time, he also made a plan for wood, but it was still natural. And this is something that every household uses every day to cook and cook, so it is very real.

After the release of the short film "Oh is Peggy", it once attracted some viewers to question the content, such as Uncle Li still using flip phones.

Zhang Dapeng explained that because the mobile phone signal is not enough to make these things, it is reasonable from the actual conditions, because in reality many elderly people are also diligent and economical, do not use smart phones, and feel that it has nothing to do with him.

The film production team also said that the two works "Over the Year" and "啥 is Page" are gifts for children and adults, and there is no consumer discrimination in rural areas. "Our focus is on love."

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"Hey is Peggy" masterpiece. Ren Siyu

On the Internet, "啥 is Page" was criticized as a commercial film comparable to "movie". Director Zhang Dapeng said that he values ​​the film language very much.

"The current Internet era is not the same as in the past. In the past, advertising was 15 seconds and 30 seconds. Now it is spread through the Internet. It needs to be able to flush the screen with its own traffic, so the language needs to be more cinematic."

He considers himself to be a director of a relatively "axis". He said that his scriptwriting is more rigorous, so he created everything on the scene according to the original script.

"Hey is Peggy" director reveals behind the scenes: "Iron fight pig" how to brush up friends -1547826083_786_quotHey-is-Peggyquot-director-reveals-behind-the-scenes-quotIron-fight-pigquot-how-to-brush-up-friends

"啥 is Page" screenshot

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I want to take a little pig Peggy to give a gift to my child.

This is not the first time that Zhang Dapeng directed an advertisement related to "home".

After the popularity of "啥 is Page", many netizens were looking for advertisements directed by the director before, but found that he still has a lot of films related to "home".

For example, a real estate advertisement "Migration of the Family", Fang Qingzhuo's mother came to the United States to visit her son, in order to alleviate the burden of his son's life, but caused a lot of "trouble"… The dialogue between the mother and the child is very common, but very touching.

In an award-winning introduction, Zhang Dapeng's words were written as follows: In his shots, there are very few fierce emotions, and the deliberate sense of proportion is used to express the emotional intensity.

"Hey is Peggy" director reveals behind the scenes: "Iron fight pig" how to brush up friends -1547826083_795_quotHey-is-Peggyquot-director-reveals-behind-the-scenes-quotIron-fight-pigquot-how-to-brush-up-friends

Data map: Director Zhang Dapeng. Photo court

For these family themes, Zhang Dapeng said that he may feel deeper about family life because he has been married for ten years.

For the first time, the film feature film "Little Pig Peggy's New Year" was originally not included in his career plan, but there are family-age children who love to watch Pig Peggy at home. He also followed it for hundreds of times. I didn't understand the iron powder at first, I thought it was a good gift for the children.

Producer Lu Yan said that family members can penetrate all regions and ages, which is why "啥 is Page" is popular.

"What is Page? It’s a year, it’s a family."


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