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Shanghai’s state-owned assets and state-owned enterprises have launched the cool autumn shopping season, and the new products of time-honored brands in this market are “warming up”

Shanghai's state-owned assets and state-owned enterprises have launched the cool autumn shopping season, and the new products of time-honored brands in this market are "warming up" -Shanghais-state-owned-assets-and-state-owned-enterprises-have-launched-the-cool

Market scene.The pictures in this article are provided by the interviewees

From August 26th to 28th, the “Bright and Prosperous City” creative fair was held in Wujiang Road Pedestrian Street in Shanghai. This bazaar also opened the prelude to the third season of Shanghai’s state-owned and state-owned enterprises’ consumption promotion campaign-“Splendid Autumn Shopping Season”. The Shanghai State-owned Assets Supervision and Administration Commission revealed that the “Sweet Autumn Shopping Season” will be held from September to November this year, focusing on consumer needs such as the renewal of time-honored brands, the launch of new high-quality products, and the spillover effects outside the Expo, creating a series of product renewals, A new consumer experience activity with affordable prices and festival linkage.

At this market, Wang Yutai, a time-honored tea brand with a history of more than 170 years, set up a cool stall “full of tea flavor” for the citizens, and launched fruity tea for the younger generation. In addition, Wang Yutai’s matcha-flavored ice cream debuted for the first time, with a sweet, silky, soft and rich tea flavor.

Shanghai Tangye Tobacco and Alcoholic Group, a subsidiary of Bright Food Group, revealed that the Tangye Tobacco and Alcoholic Group brought more than 40 delicacies this time. On August 27, during the theme day event of “Sweet Summer” sponsored by Tangjiu Group, the group opened a high-end brand, Jiemeisong, which focuses on young consumers, on Nanjing West Road. Consumers can take a nap like in a coffee shop , drink a special cocktail in the shop.

The Shanghai State-owned Assets Supervision and Administration Commission revealed that the “Sweet Autumn Shopping Season” is led by Bright Food Group, in collaboration with Airport Group, Jiushi Group, Shendi Group, Huayi Group, Bailian Group, Jinjiang International Group, Donghao Lansheng Group, and Dongfang International , Greenland Group, China Pacific Insurance, Shanghai Pudong Development Bank, Bank of Shanghai, Shanghai Rural Commercial Bank, Shanghai Film Group, Shanghai Media Group, Shanghai Press Industry Group, Century Publishing Group and other enterprises will be held from September to November this year.

Shanghai's state-owned assets and state-owned enterprises have launched the cool autumn shopping season, and the new products of time-honored brands in this market are "warming up" -1693173516_226_Shanghais-state-owned-assets-and-state-owned-enterprises-have-launched-the-cool

Market scene.

Bright Food Group focused on consumer demand and launched themed pop-up activities such as time-honored brand crossovers and new White Rabbit products. Huayi Group took the lead in organizing its major consumer goods companies such as Huili, Soap, and Double Coin to participate in the promotion of consumption, and benefited consumers through online and offline promotional activities. Orient International undertook the 2024 Spring/Summer Shanghai Fashion Week, and joined hands with the Douyin platform to deeply integrate the new live broadcast economy, shape the urban atmosphere of Shanghai’s consumption season, and promote market vitality. Greenland Group’s Global Commodity Trading Port joined hands with the port from 10 countries including Afghanistan and Ireland, and nearly 40 products of the same style and hot styles in previous CIIEs were unveiled. Shanghai Publishing Industry Group participated in hosting the China Shanghai International Children’s Book Fair, launched a 22% discount promotion for good books in the “back-to-school season” and a series of consumption promotion activities of “seeing the world with Xinhua Bookstore”.

Charity In China reported , all right reserved