Following the popularity of “Maotai Latte”, Kweichow Moutai has launched another cross-border product.
At 10:00 on September 14th, the official Weibo of Kweichow Moutai Co., Ltd. announced, “It’s official! No more hiding the wine-filled chocolate, see you on September 16th.”, announcing that it will jointly launch wine with chocolate brand Dove Heart chocolate products. At the same time, Dove’s official Weibo also announced the cooperation.
Previously, Kweichow Moutai’s official Weibo released a notice on September 13, saying, “Kweichow Moutai x? September 16, so stay tuned”, accompanied by a poster with the slogan “Melts in the mouth, long aftertaste”.
Ding Xiongjun, chairman of Kweichow Moutai, revealed information about wine-filled chocolate during the first anniversary celebration of Moutai ice cream in May this year, “Moutai ice cream will be based on price bands of 29 yuan, 39 yuan, 49 yuan, 59 yuan, and 66 yuan. We will continue to deepen the development of the existing 6 products, and at the same time increase research and development efforts to develop products such as liqueur chocolate, alcoholic drinks, bars, and soft ice.”
In recent years, multiple cross-border products of Kweichow Moutai, including Moutai ice cream and sauce latte, have repeatedly attracted public attention.
On May 19, 2022, Moutai launched Moutai ice cream that looks similar to the Flying Moutai bottle, and opened an ice cream store, with original and vanilla flavors, and a tasting price of 39 yuan/portion. Officials claim that the ice cream it launched is blended with Maotai liquor, which has both sauce and frankincense.
On September 4, 2023, the joint coffee “Sauce Latte” launched by Moutai and Luckin Coffee was officially launched. A single cup is priced at 38 yuan, and the price after coupons is 19 yuan per cup. On that day, sales of Maotai-flavored latte were booming, with “Maotai-flavored latte”, “Luckin responded whether drinking Moutai co-branded coffee can drive”, “Full cup of Maotai coffee liquid”, “Ruixing customer service responded that Maotai-flavored latte does not add coffee” “Liquid” and many other related topics have become hot searches on Weibo.
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