Ministry of Commerce: Focus on time-honored brands to promote the consumption of “trendy” domestic products

Sheng Qiuping introduced that on the one hand, we should focus on time-honored brands to promote the consumption of “trendy” domestic products. Time-honored brands carry profound Chinese excellent traditional culture and are deeply rooted in people’s daily lives. Recently, the Ministry of Commerce, together with relevant departments, announced the third batch of Chinese time-honored brands, officially recognizing 382 brands as Chinese time-honored brands. At present, the number of Chinese time-honored brands across the country has reached 1,455, injecting new power into the consumption of “trendy” domestic products. Next, we will focus on traditional festivals such as the Spring Festival, organize time-honored brands and new national trendy enterprises to carry out a series of online and offline activities to create more “must-buy and must-bring” special products, allowing consumers to taste the “trendy” domestic products in the process , feel the unique charm of China’s excellent traditional culture.

On the other hand, pedestrian streets are used as a carrier to strengthen the promotion of “trendy” domestic products. Recently, eight pedestrian streets including Harbin Central Street were confirmed as the third batch of national demonstration pedestrian streets. As of now, the number of model pedestrian streets nationwide has reached 19, and the well-known ones such as Wangfujing in Beijing, Nanjing Road in Shanghai, Beijing Road in Guangzhou, Hubin in Hangzhou, and Three Lanes and Seven Alleys in Fuzhou are among them. During the Spring Festival, various places held various consumption-promoting activities based on pedestrian streets.

“Next, we will guide pedestrian streets, business districts, quarter-minute convenience living areas, etc. in various places to carry out consumption promotion activities according to local conditions in conjunction with the peak consumption season, promote the centralized display and sale of time-honored products in pedestrian streets, and create more places that restore the original appearance of history and can be ‘immersed in it’ The immersive consumption scene makes ‘Quality Time-honored Pedestrian Street’ become a new choice for consumers for shopping and leisure in the New Year.” Sheng Qiuping said.

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