Three days of Mac announcements are headed your way this week as Apple pushes it

Three days of Mac announcements are headed your way this week as Apple pushes its Apple Intelligence generative AI features.

The company kicked things off on Monday by introducing a refreshed iMac, which now features the M4 processor. It launches on Friday, Nov. 8, starting at $1,299.

In a video, Apple SVP for Engineering John Ternus says the launch of Apple Intelligence today with iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 “begins a whole new era for the Mac.”

Apple promises to unleash a smarter Siri and generative AI capabilities through built-in writing and imaging tools. Although Apple Intelligence will be available for Macs with the M1 chip and up, the company says users will receive the best performance using the M4 processor, which includes a 16-core neural engine dedicated to AI-related processing.

While we wait for the M4 to arrive for MacBooks (which very well may happen this week), the company is bringing the processor to the 24-inch iMac, touting it as an upgrade for users looking for a speed boost. “With M4, iMac is up to 1.7x faster for daily productivity, and up to 2.1x faster for demanding workflows like photo editing and gaming, compared to iMac with M1,” which launched in 2021.

The iMac will be available with an 8-core or 10-core M4 chip. The 10-core model starts at $1,499 but features four Thunderbolt 4 ports rather than two. Apple also adds more color options—yellow, purple, and orange—alongside blue, green, pink and silver.

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