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Tech companies are developing AI shopping agents that can navigate online retail websites, find products, and even complete purchases on behalf of consumers. Perplexity has already released an AI shopping agent for its paying customers in the US, while OpenAI and Google are reportedly working on their own agents.
These agents use a mix of new and old techniques to bypass barriers erected by retailers to block unwanted bots. While AI shopping agents have the potential to save time and find deals that humans might miss, they also raise concerns about privacy and the impact on online retailers and advertisers. The article highlights the challenges and limitations of current AI shopping agents, including the need for human oversight and the potential for errors.
