As of January this year, 109 local agricultural industry operators, wholesalers and retailers have used the “SG Fresh Agricultural Products” logo, and the number has increased by more than doubled compared with the 2020 logo when it was launched.

Minister of Sustainable Development and Environment Fu Haiyan revealed the above data in his written response to the Workers' Party Hougang District Councilor Chen Lifeng on Tuesday (February 18).

Chen Lifeng asked about the use of the “SG Fresh Agricultural Products” logo to promote the effectiveness of local agricultural products, achieve the expected goals, and other plans to help local agricultural products improve their market competitiveness.

Fu Haiyan said in her reply that the use of the “SG Fresh Agricultural Products” logo is intended to help consumers more easily identify and purchase local agricultural products. A survey by the Singapore Food Bureau showed that in 2023, 75% of respondents said they had been on product packaging. See the logo and buy these products, and in 2022, this number ratio is only 58%.

“In addition to the 'SG Fresh Agricultural Products' logo, we have introduced a number of measures to increase the market sales of local agricultural products, including efforts made by wholesalers and retailers.”

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Xu Baokun: Consumers should be encouraged to support local agricultural products

Xu Baokun: Consumers should be encouraged to support local agricultural products

Last year, the local egg production increased and the overall food productivity did not exceed 10% of the nutritional needs of Chinese people

Last year, the local egg production increased and the overall food productivity did not exceed 10% of the nutritional needs of Chinese people

The “Farm-to-Table Accreditation Program” launched by the Food Bureau in March 2023 encourages food operators to purchase local agricultural products. At present, it has attracted more than 100 food companies to participate. The authorities have also included the program in government procurement standards, and companies participating in the Farm-to-Table Accreditation Program can receive bonus points to increase their success rate in signing government catering projects.

Fu Haiyan said that the Food Bureau has also maintained close cooperation with the Singapore Fresh Farmers Association to control the shared needs of enterprises and help farmers and food companies establish long-term business cooperation. Through the joint efforts of the General Assembly and its partners, some local vegetables and fish are sold in some stores of affordable supermarkets under the “SG Farmers' Market” and “The Straits Fish” brands respectively.

Through the joint efforts of the General Assembly and its partners, some local vegetables and fish are sold in some stores of affordable supermarkets under the

Through the joint efforts of the General Assembly and its partners, some local vegetables and fish are sold in some stores of affordable supermarkets under the “Singapore Farmers Market” and “Xinzhou Fish” brands. (Photo by Guan Junwei)

“The consumer's response is inspiring.” She said that since the product entered the supermarket in May last year, sales of local cabbage have increased by four times, while sales of sliced ​​peeled seawater tilapia have also doubled.